Vicks launched a new campaign film starring brand ambassador Ranveer Singh. The campaign film, which also features Ronit Roy, brings back Vicks’ iconic message of leading a khich-khich free voice, through ‘Vicks ki goli khol de boli’.
The objective of this film, conceptualised by Vicks India and Publicis Singapore, is to inspire individuals to stand up for their dreams and passions and showcase how a khich khich free conversation can help people express themselves without hesitation.
Ronit Roy and Ranveer Singh, seen as a father-son duo respectively are discussing Ranveer’s career. Ranveer wants to put his wishes forth but the khich khich in his throat causes an interruption. Taking help from a ‘Vicks ki goli’, Ranveer informs his father about his choice of career in his typical zealous manner. Ranveer explains how Vicks helped him eliminate the khich khich and speak up confidently to follow his dreams.
Speaking on the campaign, superstar Ranveer Singh shared, "I support the message this campaign film is communicating to the youth. Vicks Cough Drops is a brand that has been a part of my childhood and continues to be my go-to even now. Together we can certainly encourage the world to be khich khich free and be confident towards achieving what they want.”