Chief Minister Shivraj Singh Chouhan said, “A special force will be raised in Madhya Pradesh for security and facility of foreign tourists.” He addressed the release function of Madhya Pradesh Tourism’s new advertisement ‘Rang Hai’.
He said, “Tourism sector becomes an economical status profiting with an immense employment potential.” MP has carved out a distinct identity in tourism sector, he added.
MoS for Tourism Brijendra Pratap Singh said, “The state’s Tourism Development Corporation (TDC) has received two national awards this year.” The advertisement gives a new dimension to state’s tourism. Ajay Menon of O&M advertising agency informs ‘100 Colours of Madhya Pradesh’ is the theme for his ad film. The 90 second ad film for the state tourism has been shot at a cost of Rs. 1.25 crore.