Tata Trusts has begun a state-wide community outreach through a series of video and audio messages to encourage adoption of health practices as promoted by the Government of India, to prevent the spread of COVID-19.
These messages are publicly available on the Trusts social media platforms for any organisation to download and use. Beginning March 31, the exercise intends to creates awareness, engage and educate rural masses.
The campaign 5 kadam, Corona mukt jeevan, ranges from video messages, short animation videos and infographics to audio messages, and SMS based messaging.
For wider deployment by any interested organisation, the Trusts have made publicly available through social media about 300 such videos and audio messages, in different languages including Hindi. All of them are available in the playlist here Over 70 celebrities, from all over India, have lent their support with video and audio messages. Among them are Nana Patekar, Sonali Kulkarni, Harbhajan Singh, Ila Arun, Atul Kulkarni, Malini Awasthi, and Sanju Samson for Rajasthan Royals, to name a few.
Through the existing network of the Trusts programmes, the volunteers, associate organisations of the Trusts, community radios, village-based public address systems, and use of various internet and communication technologies, the exercise intends to engage, and create awareness among the masses.