The campaigning for the ongoing Assembly elections in the State might appear cold in the real world but it is hot on the virtual world. Short Messaging System (SMS) and social media is red hot with the electoral war. Political parties in Madhya Pradesh have been using social media and mobile phones to woo voters, especially the youths, for the upcoming election to the 230 member State Assembly to be held on November 25.
Political parties and their candidates on the one hand are leaving no stone unturned to woo electorate and are busy round the clock to attract voters towards their respective party folds. In the process they are adopting newer methods and means and using modern technology to create atmosphere in their favour. In the similar lines a war is going on through SMS and on social media, though the Election Commission of India (ECI) is keeping strict vigil over this media also but the ruling BJP and the Opposition Congress are using the media to the fullest to get benefit out of it.
The candidates of both BJP and Congress are using SMS, WhatsApp, Facebook, Twitter and other social media to level allegations on their opponents and to publicise their achievements and promises.
The BJP though seems to be leading the race on the social media and SMS war, the messages sent by the party are projecting itself as the Messiah of the development while it holding it is rival for the destruction of the State at every level.
The BJP IT cell has also developed software with the help of that the party workers could upload their pictures with Chief Minister Shivraj Singh Chouhan.
The ECI has made it clear that the expenses incurred on the bulk messages would be added in the election expenses of the candidates.