Reiterating its continuous support to the game of cricket, Cycle Pure Agarbathis, on Friday launched its ‘Pray for India’ campaign. A unique campaign it will provide a platform for ardent cricket lovers across the country to pray for Team India’s win in the ICC World Twenty20.
The Bhopal leg of the campaign was flagged off on Friday, at Curfewwali Mata Mandir, Bhopal. The event will run for two days. It got inaugurated by Bhopal Mayor Alok Sharma. Apart from Bhopal the on- ground national campaign will be rolled out across 50 cities in the country.
The campaign will feature a series of on-ground initiatives invoking cricket lovers to pray for the country’s win. In each of the city, Cycle Pure Agarbathis branded mobile vehicles will be moving around collecting wishes and prayers from the fans. The mobile prayer van will also carry a 6 ft Akhand Agarbathi that will be lit symbolizing the continuous prayer and support towards the nation’s win.
The campaign is expected to collect millions wishes & prayers from across the country. Further, the campaign will be supported by aggressive social media initiatives. A dedicated stream of prayer messages and videos mirroring the undying love towards the game will be uploaded regularly on the social media platforms. Informing about the campaign to media persons, Arjun Ranga, Managing Director of the company said, “In India cricket is a religion. It is that spirit which is revered by all unanimously and we have always believed in being associated with such true emotions. We have strived to support and provide reasons to pray, and what could be better than praying for India’s win.”