In association with Fairtrade, Pratibha Syntex, a textile conglomerate, has presented refrigerator, washing machine and other home appliances to its associates during a Fairtrade Premium Programme 2019, held at P6 campus on Tuesday. The initiative was supported by elite brands like Patagonia, MEC and Prana.
Sumita Sharma from Fairtrade and HS Jha Vice President HR and Aditya Chopra, Vice President Productions from Pratibha Syntex marked their presence in the programme.
During the event, the home appliances were gifted to as many as 4041 associates for their respective families. This year gifts worth Rs 2.3 crore were given to the associates.
To understand the need of the associates and their families, a survey was conducted prior to the event. On the basis of responses received from associates, five options including 190 litre freeze, washing machine and combo offers like iron+ cooler, mixer grinder + iron + Fan, Iron + induction cooktop +Blender, Induction cook top + mixer grinder were given. The associates had an option to select any one option on the basis of requirement of his family.
On the occasion, HS Jha mentioned that such activities strengthen bond between company and its associates. This initiative has been running since 2014 and has played pivotal role in motivating associates to perform.