The orientation programme of first batch of Public Relations officers of MP Government concluded today in Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal. In the valedictory function, Director, Public Relations, Ashutosh Pratap Singh said a public relations officer must be updated with changing media technology and trends and update his or her skills as per the requirements.
Twitter has been a major platform to redress public grievances. He also called upon public relations officers for blogging.
Chairing the session, Vice Chancellor Prof KG Suresh said the orientation programme was a forum for idea exchange. Human interest stories related with success of government programmes can be placed in media. Third party endorsement should be made in press releases. The Vice Chancellor said that the University will develop a training centre for public relations officers of not only Madhya Pradesh but across the country, at its new campus.
Before the valedictory function, experts of different fields addressed sessions, and interacted with participants. Joint director (news) of Doordarshan centre Bhopal, Puja P Vardhan, Editor of Bansal News Sharad Dwivedi, Director and Founder of GreyMatters Communication Navneet Anand, HoD of New Media Technology Department Prof P Sasikala, former DG of Doordarshan Veena Jain, Dean of Jagran Lake City University Diwakar Shukla addressed the sessions.