For economic empowerment of women, they will be connected with modern techniques of marketing. For this, e-Haat Yojana will be launched.
At a review meeting of the Women’s Finance Development Corporation on Tuesday, Women and Child Development Minister Maya Singh said that women need to be associated with permanent economic sources. Only then we can make them able and empowered in real terms.
Minister Maya Singh said that a permanent source of income should be created for women so that they can lead a better life. She said that it is necessary for this that modern marketing techniques are adopted on the basis of which women can move forward. She stressed the need for concrete efforts for training.
Reviewing Shaurya Dal activities, Maya Singh said that the importance and acceptability of these teams has increased in society. She said that Shaurya Dals should be empowered so much that they become the voice of women living in the last row of society. She directed for maximum publicity of laws framed in favour of children and their schemes and programmes. She said that the laws having lost relevance must be replaced with effective ones.
Commissioner for Women’s Empowerment Kalpana Shrivastava informed that under e-Haat Yojana all registered and producer self-help groups as well as individual woman entrepreneurs will be identified and inventories of their products prepared at the State and district level. Women entrepreneurs and groups will be trained subject-wise on need-based assessment.
She said that registered brand name “Bharti” of Women and Child Development Department will be used in products under e-Haat Yojana. Following branding, the products will be linked with various purchasing agencies including Haat Bazaar of Delhi, Suraj Kund Mela, Gwalior Mela, Bhopal Haat-Bazaar and Bhopal Utsav Mela.
Producers, self-help groups and woman entrepreneurs will be informed online about institutions available for marketing and events. The corporation will act as a facilitator under e-Haat Yojana. Apart from directly connecting purchasers and producers, the corporation will also give high-level commercial services for quality control, branding and marketing.