Nexus Malls, India's largest retail platform with nearly 10 million square feet of Grade A shopping centres across 13 major cities, has consolidated its 17 retail properties under one new brand identity. This marks one of the most significant transformations in the history of organised retail in India and Nexus Malls' commitment to putting customers first.
The new brand identity seeks to strengthen ties between employees, retailers, and shoppers of the Nexus Malls platform and increase its awareness. The new logo is modern, bold, and inviting, reflecting Nexus Malls' vision of better engaging with existing and future customers. Each vivid colour of the logo signifies different emotions and concepts including joy, excitement, freshness, life, and magic - and most importantly, happiness.
Speaking on the occasion, Dalip Sehgal, CEO, Nexus Malls said, "The new identity brings to life our promise of ' Har Din KuchhNaya ', a promise where we will bring something new, unique and personal every day to our 130+ Mn consumers . Moreover, the rebranding will help in ensuring greater cross functional synergies.
This ascertains that everything we do revolves around our values of Customer Centricity, Caring, Innovation &Excellence ."