Advertising expert Diwakar Shukla said that Indian advertising world has been enriched because it involves Indianness in advertisements. Consumers can be connected easily with inclusion of Indianness in advertisements. Elements like Indian culture, Sanskaras, family play important role in success of advertisement and popularity of product in the market.
He was speaking at the second day of seminar on 'Indian Perspective in Adverting and Public Relations' organised by Department of Advertising and Public Relations of Makhanlal Chaturvedi National University of Journalism, Bhopal today.
He explained in detail how an advertisement can be made effective by including Indian elements. He said that success of any activity related with advertising and public relations depends on the factor that how much it is useful for the society.
Many times, advertising talks about the things which are not related with Indian scenario. Such advertisements can be successful initially but they cannot be remembered for long.
In technical session on 'Regional Public Relations', University Rector lajpat Ahuja said that in the profession of public relations, one should have clear vision because it is serious profession and vast as well. Public relation is responsible to the society and one should perform the work with the same view. Any activity in advertising and public relations will be successful only when it is factual and true.
This profession has huge prospects and one can achieve great height with his or her imagination and efforts.
He said that students should decide their priority in the profession.
Ex-general manager of BHEl, CK Sardana spoke on 'Indian cases of Public Relations' in another technical session.
He shared the tips with students for becoming successful public relations professionals.
Director of Technogaze Solution Pvt ltd Santosh Subrahmanyam addressed students on 'Digital Marketing in India'.
State head of Paytm Vikram Singh Chouhan also expressed his views on the occasion.