JadeBlue, the luxury lifestyle retail chain, known better for its men’s fashion is all set to be launched in city. The store will be inaugurated on Thursday by Mayor Alok Sharma.
located at link Road number 1 it is the 21st store of JadeBlue in the country and the first in State capital. While talking to media persons, CMD of JadeBlue Jitendra Chauhan said, “Mostly people think that there is no choice in men’s fashion. But, here at JadeBlue we break the stereotyped thinking and bring a range of men’s fashion for the Bhopalites.”
While elaborating further he said, “Our first store in Madhya Pradesh is in Indore. Its immense success has encouraged us to come to Bhopal. One of our strengths is that of refreshing our collections very frequently and not just every 4-6 months. So the buyer gets a new range every time he walks in.”
He further said that JadeBlue is well known for its collection of designer ethnic wear, Suits, Sherwanis, Jodhpuris, Kurtas and Indo-western wedding wear for men. “We offer a wide range of wedding collection under our Designer Dulha department. Our label, Azania is known for its latest styles, designs and an eclectic range,” says Bipin Chauhan, Managing Director of the company and creator of the iconic Modi kurta.
Now, Bhopal can shop for authentic and the very stylish Modi Kurta as well as Modi Jacket at JadeBlue, he added.
While talking about the brand, Chauhan said, “JadeBlue is known for its depth and breadth of men’s fashion merchandise.
It is the largest menswear retail chain in Gujarat and is the proud recipient of the Most Admired Regional Fashion Retailer of the Year - West Award.”
Fashion brands such as levi's, Jack and Jones, United Colors of Benetton, Being Human, Burnt Umber, Wills lifestyle, Irony will be available at the store.