The ITC would soon start medicinal plants farming in Sehore district. Around 100 acre land has already been purchased in this regard on Ashta-Sehore road.
Chief Operating Officer (COO) of the ITC Rajnikant Rai told mediapersons on Wednesday that the piece of land has recently been purchased and the medicinal plant project would commence soon.
As a Company committed towards delivering large-scale societal value, ITC has been making sustained investments in social capital in Madhya Pradesh with the objective of empowering rural communities.
He stated that globally recognised e-Choupal initiative has till date empowered 4 million Indian farmers in 40,000 villages. ITC’s Integrated Watershed Development Programme provides soil and moisture conservation to over 2,12,000 hectares; benefitting 1.65 lakh households the Programme has generated over 4.8 million person days of employment.
The Company’s Social and Farm Forestry Programme has greened nearly 2,00,000 hectares and generated nearly 90 million person days of employment. ITC’s livestock Development Initiative has provided animal husbandry services to nearly 1.20 million milch animals. The Women's Empowerment Programme has provided livelihood opportunities to nearly 45,000 women. ITC’s Primary Education Programme has, till date, covered over 4,22,000 children, while its Vocational Training programme has benefitted over 22,000 youth.
ITC has also constructed 8,353 individual household toilets as part of its Health and Sanitation programme. ITC has also adopted a low carbon growth strategy. Over 43 per cent of the Company’s energy consumption is from renewable sources.
All ITC’s luxury hotels are lEED certified at the highest Platinum level.