Godrej Consumer Products limited (GCPl) on Thursday signed a non-financial, tripartite Memorandum of Understanding (MoU) with the Department of Public Health and Family Welfare, Government of Madhya Pradesh and Family Health India (FHI), a local affiliate of FHI 360 (a US-based NGO), to achieve Malaria free Madhya Pradesh.
The MOU details a long-term partnership and enlists responsibilities for each party to ensure wider reach and create a more sustainable model for implementing GCPl’s Project EMBED (Elimination of Mosquito Borne Endemic Diseases).
The MOU was signed by Dr Vikas Goswami, Head– Sustainability, Godrej Industries limited and Associate Companies, Health Commissioner Pallavi Jain Govil, Government of Madhya Pradesh and Dr Bitra George, FHI.
The Department of Public Health and Family Welfare, Government of Madhya Pradesh, is the nodal department for implementing the Vector Borne Disease Prevention and Control Programme in Madhya Pradesh.It follows guidelines issued under the National Vector Borne Disease Control Program, Ministry of Health and Family Welfare, Government of India. Supporting the Government’s vision for a malaria-free India by 2030, Godrej has partnered with FHI for the implementation of Project EMBED in nine districts of Madhya Pradesh. EMBED has reached over 3,000 high endemic villages, 7 lakh households and 35 lakh people through behaviour change communication and community mobilisation activities.