More than 150 participants including lube field officers from Maharashtra, Gujarat, Chhattisgarh and MP attended a conference held here recently.
Kl Murthy, ED (lubes), HO and other officials from HO and MPSO inaugurated the function by lighting of lamp. ED (lubes) HO gave the overview on global lubricant market scenario as well as Indian lubricants market trend. He emphasised on the
available strength of IOC, market dynamics and opportunity for our stockists network. He said that customer connect through constant visit will help in sustaining business for any industry. He also elaborated A,B,C,D & E theory on modern marketing which says that A for Availability/Acceptability/Accessibility/Appealing/Affoftadibilty, B-Bonding with Customer, C-Communication flow at all level, D-Design of effective software and E for Environment friendly.
P Arogya Kumar, DGM (Ops), MPSO and officiating GM, MPSO welcomed the participants and gave his speech on lubricants market. Gautam S Gajbhiye GM (lC) has assured availability of product in time to meet the demand of volatile market. TSR Gopalarao, GM (IlS) spoke on shifting of customer loyalty towards service and not on price alone. D Bhattacharjee, DGM (RlS) detailed Corporation’s preparedness towards technology driven tools to combat competitive market scenario.
Performing stockists were felicitated by ED (lubes), HO and other senior officials present on the occasion. One outside faculty was hired to deliver inspiring speech on live life Happily.