With an aim to further accelerate the Government of India’s vision of Digital India, Mastercard, along with the Confederation of All India Traders (CAIT) inaugurated 'Digital Rath' in Bhopal on Thursday.
This rath would reach to merchants in four cities along with the state capital, said Ravi Aurora, Executive Director, Global Community Relations while speaking with the media persons on Thursday.
He said that this association with CAIT will provide a major fillip in our endeavour towards a less cash society and we believe that small traders and merchants are an important constituency to help India transform from a cash economy to one of the most advanced digital economies in the world.
Mastercard has set a goal globally to connect 400 lakh micro and small merchants to its electronic payment
network by 2020 and this partnership with CAIT is a step forward towards reaching that goal.
Under this campaign usage and acceptance of digital payments among approximately 10 lakh merchants across lucknow, Kolkata, Pondicherry, Navi Mumbai and Bhopal by December 31, 2017 by working with the affiliate organisations.