Bharti Airtel has on Tuesday reduced pre-paid data tariffs by increasing data benefits on some of its pre-paid data recharge packs. Airtel customers will now enjoy more value on these existing packs and can add to their mobile internet experience by staying online longer and download more of their favorite content.
In an official statement, the company said under the revised data benefits, the Rs 649 3G monthly recharge pack will now offer 5 GB data vs 3 GB earlier, an increase of 67 per cent. Similarly, the Rs 449 3G monthly pack now offers 50 per cent more data by increasing data benefit to 3 GB from 2 GB. The Rs 989 3G pack will now offer 10 GB data Vs 6.5 GB earlier, offering 54 per cent more benefits.
The 2G/3G Sachet Packs also see major increase in benefits. The Rs 25 2G pack now offers 50 per cent more data at 150 MB Vs 100 MB earlier, while the Rs 91 3G pack now offers 31 per cent more data benefits at 360 MB Vs 275 MB earlier. Even the Rs 51 day 2G data pack benefits have been increased to 25 MB from 10 MB keeping in mind non-regular/first time users, particularly in rural markets.
Given the deepening smartphone penetration and Airtel’s roll-out of data networks across India, Airtel believes these packs will also drive affordability and bring new users online, the statement added.