Under National Rural livelihoods Mission, extensive efforts are being made for economic upliftment of the rural poor. For this, 10,000 self-help groups (SHGs) comprising one lakh women will be constituted in districts under the mission by the end of financial year.
A target of Rs 108 crore bank linkage has been set for women’s SHGs under 100-day action plan. The mission is also training 100 Bank Mitras to help poor families and women’s SHGs. Badges are also being given for identification to Bank Mitras.
State Rural livelihoods Mission CEO lM Belwal informed that linkage of all eligible SHGs is being done. Apart from providing financial assistance through banks, quality of products of SHGs will also be ensured.
Ajeevika Bazaars will be established at district, division and State levels for sale of groups’ products. logo of ‘Ajeevika Brand’ has been prepared for ensuring uniformity in groups’ products.
SHGs are being associated with agricultural activities in a planned way. Campaign has also been launched to motivate group members for multi-level cropping. They are being associated with production of Kodu-Kutki, Ramtil etc.
National Rural livelihoods Mission started in Madhya Pradesh since April 2012. The Mission is being implemented intensively in phases in 46 development blocks in 10 tribal-dominated districts of the State. It has also been implemented non-intensively in 212 development blocks.
As per decision of Union Rural Development Ministry, Swarn Jayanti Gram Swarozgar Yojana (SJGWY) was converted into National Rural livelihoods Missions in year 1999. Its objective is to remove poverty in rural areas by providing useful self-employment and skill-based labour to the poor.