A great design is meant to influence, it is meant to astonish, and it is meant to astound. Saul Bass, a virtual designer, rightfully said: Design is thinking made visual. It is to imbibe values, personality, creativity, and character into an innate object. A true design transforms prose into beautiful poetry.
Today, India with a phenomenal growth rate of 23 to 25 per cent annually is the rising star among the design superpowers all across the globe. There are various aspects of designing and all of them hold astounding importance in the fundamentals of our culture and lives. Many designers like Sabyasachi, Ritu Beri, Manish Arora and many others have set a benchmark that has put India on the map of rising stars in the design industry.
The four most prominent of them have been discussed below.
Jewellry designing: India has traditionally been called the land of gems and jewellry. Contributing to around seven per cent of the country's GDP and 15.7 per cent of the total exports in the country, it is one of the fastest growing sectors, employing over four million professionals. India today not only competes but completely dominates the sector of jewellry design globally and can already claim to be a superpower in the sector exporting 75 per cent of the world's polished diamonds.
With an industry worth billions, our nation is right at the pinnacle among other fashion capitals of the world featuring top of the line designs in jewelry.
Communication designing: Today India ranks among the top global giants in communication designing. From acquiring luxury automobile brands like Jaguar and Land Rover by Indian companies to creating global standards in industrial design, our nation is not far behind.
Interior designing: India today, ranks not only among the top design capitals in the world but also competes among the best in the business of innovation. Interior design in India has taken a huge leap within a very short span and is consistently rising in demand.
The work of an interior designer is relatively complex as the profession involves not only making precise geometric calculations but also attempt beautification within a limited space requiring ingenuity in both architectural sense and creative, illustrative and durable designing which the owner can call home.
The unique thing about India in interior designing is that how our designers can innovate in a space as small as a few hundred square feet and achieve brilliant results in the process.
Fashion designing: Every beautiful piece of love in your closet that you adore so much and dutifully save for those special occasions began its journey from the tip of a pen held by a passionate fashion designer. It is widely stated by fashion eccentric persons that a fashion designer weave dreams with their fingers, not clothes and nothing can be far from the truth.
Designing something that is both aesthetically pleasing and also functional at the same time requires a lot of insight blended with skill, a sharp eye, and a creative mind as well. This is the space where the Indian fashion designers are gradually tapping in, owing to which the fashion design industry of India has already begun to make global headlines. The Indian textile industry is estimated to be at around 108 billion dollars and expected to reach 223 billion dollars by 2021. More than just adopting western trends, India seems to be a step ahead in creating a perfect blend of fusion clothing that other fashion capitals are struggling to keep up with. India is currently generating a growth of 9.5 percent per annum whipping up a storm in the global design world.
The writer is Dr Kulneet Suri, Senior Director at Institute of Management Studies Noida