Mahindra lifespace Developers limited (MlDl), the real estate and infrastructure development arm of the Mahindra Group, announced the launch of the second edition of the ‘Green Army’ initiative, an outreach programme that identifies children as primary change agents of the future.
It aims to educate the children on sustainable living habits and choices, while encouraging them to spread the word amongst friends and family. This year, the company plans to reach out to 8000 students across 40 schools in Mumbai and Pune, leveraging interactive school workshops, an online engagement module and self-assessment methodologies designed to inculcate sustainable habits in children.
The Green Army initiative focuses on the importance of conserving energy, water and other natural resources, by recycling or reusing materials and reducing waste. The programme is based on the insight that children are the most influential harbingers of change and can significantly alter both their habits, as well as those of their families and friends, based on conscious understanding and creative action.
Targeted at children studying in the Class IV, the Green Army initiative leverages AVs, games, live demos, volunteering activity and a ‘green report card’ to ensure that learning is fun and easily implementable. Through this pioneering movement, Mahindra lifespaces hopes to create catalysts through one million caring citizens across the nation, who it hopes will become the torchbearers of sustainable living.