With the fashion industry at its all time high in India, young designers have a lot of new boulevards to showcase their talent and work. A lot of such talented entrepreneurs are steadily establishing themselves. Jaivani Bajaj tells you that a career in this sector is lucrative
The world of fashion is exciting, fast moving, and dynamic. It encompasses industries like design, manufacturing and clothing distribution, wholesale and retail sales, fashion, media and photography. Just like there are specialisations like apparel design, there’s also the opportunity to get involved in leadership, promotion and marketing for the fashion industry. For those who dream to launch their own signature label and aim to be the leaders of the fashion industry, pursuing a career in fashion entrepreneurship is the perfect choice.
The entrepreneurship major develops knowledge and skills in the fields of new product development, change management, innovation and leadership which are essential for those who aspire to make a career or career change into entrepreneurial ventures or even return to a corporate setting with the necessary frameworks and skills to contribute entrepreneurial leadership.
The courses provided in fashion entrepreneurship ranges from MBA, PG diploma and BBA with the flexibility of regular and distance learning. Whether or not students start a business, the entrepreneurial perspective is a trait most employers find attractive in new hires.
Entrepreneurship is a term that describes the method of introducing a new idea, process or product into a pre-existing company by organising colleagues to create, adopt, sell and implement innovative concepts into the existing business. It is acting like an entrepreneur within a corporation or organisation. Companies benefit when employees bring innovation and creativity to the workplace. Whether one is starting their own business or working within a company structure. Entrepreneurship will broaden student’s perspective to recognise opportunities in fashion industry.
Opportunities for entrepreneurs undertaking courses in fashion entrepreneurship range from launching their own business, going into freelance work and becoming self-employed. The global market awareness gained during the course period will allow students to work internationally in a large range of fashion, business and creative industry related careers like PR, marketing, trend forecasting, event, management, styling, buyers and top level executives working in research and development within the design-led industries.
Till recently, India’s fashion designers have mostly sold to the country’s rich and famous. Today, top Indian designers showcase their talents in front of hundreds of buyers, including Saks Fifth Avenue from New York, Browns from london and Maria luisa from France.
According to a report by Fiber2Fashion.com, the Indian fashion industry can increase from its net worth of `200 crore to `1,000 crore in the next five to 10 years.
It’s quite possible that soon Indian fashion labels will dominate the world’s top retail stores. However, to make it happen the industry needs those who have mastery in the business of fashion. To cater to this growing need, International College of Fashion introduces the subject of marketing applied to the fashion industry.
CERTIFICATION
EMPlOYABIlITY
Student employability will assess the strengths and help make intelligent career choices:
(The writer is chief mentor, International College of Fashion)