Due to COVID-19, the edtech platform has grown tremendously as have the Internet users. This has given space to key emerging education trends, says Akhand Swaroop Pandit
This COVID-19 pandemic impacted education of 1.26 billion children worldwide as estimated by the UNESCO, with over 300 million children just from India. As a response, the online and edtech industry has grown tremendously. Also, educational institutions have rapidly adopted digital technologies and increased the use of the Internet to impart learning digitally.
The change in digital learning landscape was already happening. As per Statista, today India has around 700 million Internet users. This is expected to grow immensely in the next decade. Given the context, the online learning space is witnessing the following emerging trends.
Transitioning to online learning: Digital transformation, whether in part or in whole, is going to be vital for traditional education businesses. This essentially means that educational institutions will implement hybrid models which will have students in classes as well as those connected virtually. The way one teaches will also transform significantly, making classrooms equally suited for the digitally connected students. Those businesses who don't turn digital will lose market advantage.
Rapid growth in K12-edtech sector: As per a 2019 industry report, the K12 education sector is expected to show a six times growth to reach $1.7 Bn by 2022. More schools and institutions will now have hybrid formats, leveraging technologies to promote digital learning amongst students across families. This is going to be a marked shift from traditional medium.
Strengthening role online learning in post-K12 sector: The post-K12 sector includes higher education, technical skilling, test preparation for Government and other professions. The importance of higher education degrees for better job roles has grown in the past decade. There is a lot of focus on both technical and non-technical skilling and upskilling. Also, traditionally, high volume of aspirants prepare for government exams. Collectively, the entire post-K12 online learning space is expected to grow by three times to touch $1.8 Bn by 2022.
Video-based content will grow: Online learning is going to be one of the biggest space for producing and consuming video content. The content will range from streaming and recording of live classrooms to production of dedicated videos on educational concepts.
Focus on interactive content: One of the major benefits of offline classes is that they appear more interactive, personal, and focused yet exciting. However, for an educator or a student, the virtual class today may appear less personal and interactive. Online learning space is grappling with the challenge at present and is finding ways and means, such as digital boards, real-time quizzes, polls, etc., to make virtual classrooms more interactive and participatory through either content or technology.
Rise of advance digital technologies: Evolving technologies like artificial intelligence, augmented reality (AR), and virtual reality (VR) will completely reinvent the online learning experience.
AI has the potential to understand and assess the learning abilities of students and help us build with stronger educational programmes. AR/VR has the potential to transport a student to a dedicated, programmed educational environment and experience learning like never before.
Supporting operations: Admissions, customer service and marketing. Online learning is changing the complete experience of enrolling in a course to completing it. Therefore, there are chat bots and AI tools to guide a candidate through the complete process of filling forms. These tools are also being leveraged to respond to program specific or content specific queries.
The customer and educational services including content, technology, and programmes, except those being conducted live, will be available 24X7 for the benefit of students. Also, with more people available on the Internet, digital marketing will take central stage for offline or online institutions.
The 5G Internet connectivity can be a game changer in the field of online learning, making various possibilities a reality.
The writer is founder, Catalyst Group