With a rise in industrial expansion and international collaboration, coach certification programmes have become an integral part of corporate sector, enabling executives to improve their performance and achieving business goals, says SANDEEP BUDHIRAJA
Coaching brings incredible changes in one’s personality, provides a fresh outlook to gauge personal and professional challenges, and improves one’s discretionary skills, hones communication and interpersonal skills of the managers. It not only increases the confidence level of the business leaders that helps organisations to achieve bigger tasks and challenges but also enables them to concentrate on the issues that are most critical to their performance.
Today, top brands in India and overseas markets recognise that Coach Certification Programmes encapsulate some unique concepts that are not available in other training programmes. That’s why, progressive entrepreneurs encourage their executives to attend such training programmes, at least once in five years.
As per the report published by Dr. Prakash V. Bhide titled ‘The Industry of Coaching: Perspective of executive coaching in India’, today, 95 per cent of executive coaching in India is reported to be company-sponsored while five per cent is self-sponsored mainly by CEO/owners of small and medium sized companies which are growing rapidly, changing their business models, or facing succession with next generation family members.
Purpose
Usually, trainers offer two types of International Coach Federation’s (ICF) accredited Coach Certification Programmes, namely, Accredited Coach Training Programme (ACTP) and Approved Coach Specific Training Hours (ACSTH). Coach Certification Programmes by a dedicated team of trainers, with vast experience in training and consulting, help executives in improving performance and achieving business goals and objectives. They challenge the executives to assess their current behaviours and actions and enable them to identify effective paths parallel to the organisation’s objectives and activities.
Coach Certification Programmes provide an array of benefits to organisations of all sizes, a way of developing their senior staff in a cost-effective and timely manner. Coaching helps resolve complex problems related to people, relationships, trust and working together to increase their personal and collective capacity to become better leaders and professionals.
Need & its Significance
Professional coaches certified by the ICF are flourishing all over the world, and India too is not far behind in this context. The ICF was founded by Thomas leonard in 1995, a global leader in professional coaching certification to ensure result-oriented training. ICF authenticates coach certification training programmes that comply with its quality standards and procedures, both in the content and the medium of training.
Problem solving
Skills development, high retention, employees’ productivity and client satisfaction are some of the top priorities of every growing organisation and Coach Certification Programmes easily addresses these contemporary issues of the corporate world. In addition, organisations with an international outlook always prefer ICF certified coaches because they lead an organisation toward excellence and optimality. Coach Certification Programmes help executives understand leadership and organisational dynamics, skills which increase their ability to influence others and managing a team as effective leaders.
International Market
In the global market, businesses recognise ICF certified coaches as industry experts or leaders who are capable of extracting maximum returns from the limited resources. This way, coach certification training programmes fill the void with exceptional managerial skills in the gamut of planning, organising, leading and controlling of the organisations’ assets and resources. Coach Certification Training by internationally training firms empowers business executives with extra credibility and wide exposure, which help them to explore new vistas of professional growth.
As per the Centre of Creative leadership Research’s (2010) ‘Developing Tomorrows leaders Today’, 46 per cent of the leaders in India agree they learnt the most from their bosses and superiors which is unlikely in the USA and Europe. The Indian coachees expects the coach to be a learned, experienced, nurturant someone much older who can mentor, coach and share relevant experiences and stories while at the same time ask insightful questions to help the coachee reflect on deeper personal insights to act on their own convictions and alternatives.
The author is CEO, DOOR Training and Consulting India Pvt. ltd.