The youth is leaving its well-settled corporate career to take up professions in astrology. Puneet Gupta talks about what the future holds for astrology
India’s belief in the science of planetary movements and that of other celestial bodies is deeply rooted. From the time of our birth to every important milestone in our lives, we largely depend on the study of the movements and relative positions of our stars. Even as a means of coping with life's challenges that involve our family, relationships, wealth, and health; we go to astrologers.
India’s spiritual and religious market is at $40 billion, out of which astrology is over $10 billion, practiced by nearly 2 million astrologers. This booming industry has attracted numerous entrepreneurs to tap in this segment. After all, the youth has not completely dismissed the ancient science of astrology and palmistry.
Numerous innovation-based astrology startups have made their own specialty in the online world, by making predictions, which produce customised forecasts in various vernacular dialects, in this manner giving potential clients an easy, innovative pool of services. Every year, around 100,000 new astrologers enter the market. While the endlessness of such services ranges from reading history and anticipating future, Numerology, Palmistry, Gemology, Vaastushastra, Tarot Reading, and so on, bringing them together on a single platform is a great entrepreneurial idea.
Over the most recent years, numerous new companies on astrology have come up from within India. The youth is leaving its well-settled corporate career to take up professions in astrology. Online aggregators associate clients with astrologers, numerologists, Vaastu specialists, tarot card readers, and Vedic healers and make trade. Astrology in India was always there and will always be there until forever. It will keep on developing further as we have just entered the Aquarian age. This implies that now onwards, study of science and Astrology will work in parallel and develop a wide margin supplementing each other in a more genial climate.
Online consultations is likewise a developing region in the Astrology industry, where trained professionals and specialists give answers to their customers either by email, chatbot or live video sessions. This offers customers a chance to avail services from any part of the world, as they can get answers for their issues from the solaces of their home. To help ease the trade, astrology software has emerged decreasing the time taken to set up the forecasts and kill any chance of miscalculation, also increasing the potential of the market. This has opened new opportunities for free online consultations, which have begun to gain importance.
Individuals, particularly the youth, are understanding that astrology can prove to be useful and can truly help them shape their future in a coordinated and educated way.
Online astrology saves a great deal of time for clients as they don't need to visit the astrologer or take an appointment for the consultation. The expense of online session varies between Rs 12 to Rs 400 for every startup, which Indians are willing to spend as they get solace of their homes and outright security. Additionally, the services are accessible seven days every week, which implies that they can look for counseling whenever it might suit them.
While we are a cutting-edge country with the best innovative headways, the confidence in astrology and astrologers stays by and large. Relationships in our nation take shape based on the birth charts, and a great many people search for promising date and time to perform significant tasks after consulting astrologers. The science of astrology in India has a great potential to empower the startup ecosystem, given this unorganised space become more authentic and trustworthy with genuine astrologers.
The writer is Founder and CEO, AstroTalk.com