Business hindi course
The Entrepreneurship Development Institute of India (EDII) will include training on teaching methodology in its business Hindi course for Chinese students. The institute will commence sixth batch of nine months International Advanced Business Hindi course likely to commence from mid or late August. Approximately 100 Chinese students have under taken the course at the institute in last five years. Apart from management lessons in Hindi, this course includes details about Indian culture, cuisines, festivals and literature. This course was initiated to promote Hindi between the two countries. To add to the course and to the experience of participants, the teaching methodology training has been included post suggestions received from students of earlier batches, many of whom came from academic background.
Marketing workshop
The IIM, Indore, in association with Make Intern, recently organised a workshop on Digital Marketing at the Institute of Management Studies (IMS), Noida. The workshop was the part of the National Business Plan Competition. Ujjal Chugh Director of ISOlS Group was the main speaker in the workshop.
Addressing the students, he said: “At present, life any business can be brought to new heights through digital marketing. Access of any business is always based on marketing strategy. The sessions covered the basics of Google Ad Word, Blogs, content writing, SEO, SEM, PPC, Internet marketing and social media marketing strategy.