Analysis

Revolutionising agriculture with the ‘natural produce on wheels' project

Sarita Brara

The ‘natural produce on wheels’ project has been a resounding success in Himachal Pradesh, showcasing that natural farming can reshape agricultural practices in the region

A truck arrives at the Agriculture Department of Himachal Pradesh in Baluganj, Shimla. Two women, Nirmala and Sumana Devi, members of Narishakti Mahila Krishi Samooh from Nerwa village, Tutu Block, Shimla, step out, bringing fresh seasonal vegetables. These vegetables, including tomatoes, radishes, French beans, and even fruits like guava and kiwi, have been collected on the same day from the doorsteps of local farmers, primarily by women.

Representing their group, the two women, along with Lokesh Bhanot, Farmers Produce Officer (FPO) from the agriculture department, move to the vegetable market or 'subzi mandi.' Bhanot, who surveyed the market rates the previous evening, displays the rates on a blackboard, and customers make on-the-spot purchases. The vehicle then heads to another selling venue at the state Secretariat complex, carrying the produce along with a cashier.

Upon reaching the venue, vegetables and other products are unloaded and arranged. Several women, mostly regular customers, are already waiting to buy these fresh, chemical-free, and locally-grown products. “The vegetables are fresh, have a longer shelf life, taste better, and, importantly, they are chemical-free, not harmful to our health,” says Sunita, a regular customer. Other customers echo similar sentiments, expressing a preference for naturally farmed, more nutritious produce.

Beyond fresh vegetables, products from forest areas, such as anna dana (dried pomegranate seeds), amla (Indian gooseberry), kachina, Bauhinia variegate, and wild honey, are also available. The villages, falling under forest areas, allow people to collect and sell forest produce.

The farmers are paid according to the rates fixed by the FPO. Another pickup van from Basantpur Block brings vegetables from villages in that area, forming a network of women farmers participating in the ‘natural produce on wheels’ project. Three blocks in Shimla district, Totu, Mashobra, and Basantpur, were selected for this initiative, involving 5,000 farmers, including 8% women, practising natural farming. They are all small and marginal farmers. Four women Self-Help Groups with 20 members are involved in this pilot that aims to procure fresh produce directly from farmers' doorsteps and sell it at the HP Secretariat & Agriculture Directorate Boileauganj, Shimla. This alleviates the need for middlemen, ensuring farmers receive fair market prices.

The project operates twice a week, and its success may lead to increased frequency based on customer response. For farmers, it is a win-win situation; they receive market prices without intermediaries, transport costs are shared among them, and all produce is sold on the same day.

A survey conducted a year ago identified areas and farmers engaged in natural farming. Farmers undergo a two-day training program, and their products are certified and graded by the agriculture department. Initiated earlier this year, the ‘natural produce on wheels’ project addresses the challenge of lower yields in natural farming. Farmers cultivate only a portion of their land using the kitchen garden model, maximising the output on smaller plots.

Natural farming, a chemical-free traditional method, relies on nature's laws, avoiding external inputs like chemical fertilisers and pesticides. The process minimises human intervention, making it distinct from organic farming. Pesticides used are prepared by farmers using cow dung, cow urine, garlic, red chilli, and buttermilk.

While organic vegetables are often costly, products from natural farming are more affordable for daily consumption. A survey indicates that natural farming reduces cultivation costs by 46% and increases profits by 22%. In comparison, organic farming relies on expensive inputs, contributing to higher market prices. The positive impact of natural farming extends to disease incidence. Scab and marssonina incidences in Natural Farming orchards are notably lower than in chemical farming, suggesting its potential to improve crop health. Most women involved in the project own small agricultural plots, not exceeding 6 to 7 bighas of land. Their husbands typically work in various professions, and two women from each group manage the pickup of produce. “We spend half of our day in our agriculture fields or with livestock, managing sowing to harvesting on our own,” shares one woman. The pickup service provided makes it feasible for them to sell their produce without the challenges of transportation. The ‘natural produce on wheels’ project has seen success, with products selling out quickly, and the demand continues to grow. It exemplifies a sustainable model, benefiting farmers, consumers, and the environment, showcasing the potential for natural farming to reshape agricultural practices in the region.

(The writer is an independent senior journalist, views are personal. Charkha Features)