Colours influence our emotions, thoughts, and behaviours in profound ways, making them more than just aesthetic choices, writes Anuraag Bhardwaj

Colours have a very powerful impact on our mind and moods. This impact can be felt visually and subconsciously. Imagine a room, half painted with bright colours and other half with naturals and blacks, very similar to the web series Wednesday.  Every individual has their own colour choice and associated psychological effects.

Black might be appealing to one individual and pink to the other. It is so interesting to know the whole pseudoscience behind the colour theory. It has become very important to correctly use the strategy of colour around like in offices, houses, study area, workshop place etc. which is not merely an aesthetic choice; it is a powerful tool that can evoke feelings of comfort, calmness, and happiness. Understanding colour theory, the colour spectrum, and the application of colour codes can help anyone create environments that nurture the body, mind, and soul.

The Science of Colour Theory

Colour theory is the foundation of how we perceive and interact with colours. It encompasses the colour wheel, which is divided into primary, secondary, and tertiary colours which we all have studied in our primary schooling.

Each colour elicits different emotional responses. For instance, warm colours like red and orange can stimulate energy and excitement, while cool colours such as blue and green promote calmness and relaxation.

In real life the application of colour theory can transform a space into chaos or calmness.

For example, a healthcare facility painted in soft blues and greens can create a soothing atmosphere for patients, reducing anxiety and promoting healing. Conversely, vibrant yellows and oranges in a creative workspace can inspire innovation and collaboration.

Understanding the Colour Band and Spectrum is very important, to choose the right shade. The colour spectrum, which includes the visible light spectrum, ranges from red to violet. Each colour in this spectrum has unique psychological effects.

Some symbolic meanings of various colours with personality traits:

Red: Symbolises passion, energy, and action; often associated with assertive, energetic individuals or leaders.

Green: Represents growth, harmony, and balance; often linked to nurturing, environmentally conscious, and calm personalities.

Purple: Conveys luxury, spirituality, and creativity; usually associated with imaginative, artistic, or introspective individuals.

Yellow: Symbolises happiness, optimism, and intellect; often connected to cheerful, open-minded, and social people.

Blue: Represents calmness, trust, and stability; typically associated with reliable, calm, and thoughtful individuals.

Black: Conveys sophistication, authority, and mystery; often linked to powerful, serious, and independent personalities.

White: Symbolises purity, simplicity, and innocence; usually associated with peaceful, organised, and honest individuals.

Orange: Represents enthusiasm, warmth, and creativity; often linked to adventurous, energetic, and sociable people.

Colour choices vary from person to person, and there are many factors that can influence how someone perceives colours. An individual can utilise the colour band to create dynamic environments. For instance, a gradient of colours transitioning from warm to cool can guide individuals through a space, influencing their mood as they move. So how can anyone select the Colour Codes and understand Shade Cards for their use.

There are multiple options in shades of whites, yellow, red etc. available at the stores. So, to choose the right shade, the first method is The Pantone Matching System (PMS) is one widely used colour code system that provides standardised colours for various applications, from paint to textiles. Second, you can refer to the colour fan deck of any paint brand and choose from the colour family you like the most and feels aesthetic to you.

Most recommended colours to promote mental health are light taupe, beige, pastel pinks, lavender, pastel greens, white or ivory, icy blue. By understanding the psychological effects of colour and utilising these tools effectively, a person can create spaces that not only look beautiful but also nurture the body, mind, and soul. Try to unlock new possibilities for enhancing your daily lives through the power of colours.

— The author is an architect and is the founder of Anjaney Vastu & AB Architects