By Stepping into Siddhartha Bansal’s flagship store at Dhan Mill, New Delhi, was like walking into a dream dipped in dazzle - a poetic parade of prints, patterns, and profound nostalgia.
There are clothes. And then there are creations. And then, there is Siddhartha Bansal.
He doesn’t design garments - he conjures canvases. His fabric doesn’t just drape your body, it dances with your spirit. Every corner of the store tells a story. Every silhouette sings a saga. The moment I walked in, I wasn’t just a shopper. I was an invited guest in his world, where India’s soul stitches itself into every seam.
The walls were washed in whimsy - bold motifs, traditional tapestries, bursts of banarasi blended with unapologetic contemporary flair. Think colour riots, and then think again. Siddhartha’s colours don’t clash; they converse.
They whisper secrets of generations gone by and dreams yet to be born.
What struck me wasn’t just the visual celebration, but the depth. Each piece seemed to have a pulse, like it had waited decades to be worn by you. These aren’t clothes you wear to fit in. These are heirlooms you wear to stand out, to carry forward, to become part of your own ancestry.
From lehengas that echo temple art to capes that carry carnival joy, every creation is lovingly hand-embroidered, fiercely feminine, yet universal in its magic. The fabrics are globally sourced, yet unmistakably Indian in identity. Like the modern woman herself, rooted, yet reaching.
Siddhartha is not just a designer - he’s a dream-weaver, a storyteller, a guardian of art forms that refuse to fade. Having studied at NIFT Mohali, and trained under the oracles of Indian fashion, his experience meets emotion in every stitch.
There’s something childlike about the chaos of colour. Something timeless about the order in his embroidery.
Something sacred about the stories stitched with such soul.
And just when you think you’ve seen it all, he surprises you with something even more intimate, outfits that defy age, occasion, and even definition. From the bride who wants tradition without monotony, to the traveler who wants India wrapped in whimsy - Siddhartha delivers not fashion, but a feeling.
In threads of tales, in hues so wide
He stitches dreams you wear with pride.
Colour. Culture. Couture. ...Siddhartha Bansal
Friday, 11 April 2025 | Neha M. R. Aggarwal
Colour. Culture. Couture. ...Siddhartha Bansal
Friday, 11 April 2025 | Neha M. R. Aggarwal
