WAVES 2025 will position India as global media leader: PM Modi

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WAVES 2025 will position India as global media leader: PM Modi

Wednesday, 29 January 2025 | Pioneer News Service | Bhubaneshwar

Prime Minister Narendra Modi on Tuesday said that the forthcoming WAVES (World Audio Visual and Entertainment Summit) will provide a new global identity to India’s creative prowess. Addressing the audience at Utkarsh Odisha – Make in Odisha Conclave in Bhubaneswar, the PM highlighted how major events like WAVES not only generate significant revenue but also build perceptions and push the economy.

Modi underscored the immense potential of such initiatives to harness India’s vast pool of creative talent and position the nation as a global leader in the media and entertainment sector.

Bridging India’s timeless traditions with contemporary creativity WAVES 2025 presents a unique confluence of India’s rich cultural legacy and modern creativity, offering platforms for everyone—from creators of classical and semi-classical music to creators of modern music of EDM and innovative advertising professionals, designers and creators for Khadi.

This dynamic blend of past and present is exemplified in challenges like Wah Ustad, celebrating India’s traditional musical heritage, Resonate: The EDM Challenge, embracing modern global music trends, and Make The World Wear Khadi, which seeks to reimagine India’s iconic fabric as a global symbol of sustainable fashion. These three challenges were launched by Union Information Broadcasting Minister Ashwini Vaishnaw along with WAVES Bazaar and WAVES Awards, on Monday where he urged the creators to help India become the global capital of content creation.

Together, these initiatives provide content creators with unparalleled opportunities to showcase their talent, bridge tradition and innovation, and gain recognition while contributing to India’s cultural and creative renaissance. These challenges join a diverse lineup of total 31 Create in India Challenges, offering a stage for content creators across various genres to showcase their talent.

The Ministry of Information and Broadcasting, in collaboration with the Ministry of Culture and Doordarshan, has launched Wah Ustad, an extraordinary classical and semi-classical music talent hunt, under the Create in India Challenges, a flagship initiative of WAVES 2025.It aims to nurture exceptional talent in Hindustani, Carnatic, and soulful Sufi music while preserving and promoting India’s rich musical legacy.

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