Neravu Scheme: A catalyst for social change

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Neravu Scheme: A catalyst for social change

Friday, 31 January 2025 | B K Jha

Neravu Scheme: A catalyst for social change

It is a transformative movement dedicated to changing lives through direct action, offering relief and assistance to bring about social and economic change

Philanthropy has always been a driving force behind social progress, bridging gaps and providing succour to those in need. Often, it is the initiative of an individual or an organisation that reaches out to support the underserved. Marginalised sections of society, often ill-equipped to fend for themselves, view such assistance in dire circumstances as a matter of life and death. Across the country, there are numerous examples of individuals and organisations stepping up to aid the needy. In southern India, Mangalore, Karnataka, the MRG Group-a prominent business conglomerate with interests spanning hospitality, real estate and finance-has taken a remarkable step in this direction through its transformative initiative, the “Neravu”.

The Neravu Initiative: A Lifeline for Thousands

Launched in 2019 with an initial allocation of Rs 1.25 crore, the Neravu has grown significantly in scope and impact. It has reached a remarkable milestone, disbursing Rs 6 crore in financial aid to support 3000 families and 60 organisations, benefiting approximately 15000 individuals.

The assistance provided-ranging from Rs 10,000 to Rs 1 lakh for individuals and up to Rs 25 lakh for organisations-addresses diverse needs, including medical emergencies, education, sports, and social welfare. What sets the initiative apart is its scale and robust framework, ensuring that aid reaches thousands of households.

The ‘Neravu’ program is underpinned by a rigorous selection process to ensure the most deserving candidates receive support. An impartial committee meticulously reviews applications, prioritising critical medical cases, disabilities, and exceptional achievements in academics and sports. The programme extends beyond Karnataka’s Dakshina Kannada, Udupi, and Shivamogga districts to Kerala’s Kasaragod district, showcasing its inclusive approach.

What is Neravu?

The word Neravu means ‘support’ in Kannada, and this initiative lives up to its name as one of the largest corporate-run financial assistance programs in India. Designed to address the immediate and long-term challenges faced by economically disadvantaged communities, the focus is on:

1.Education: Scholarships ensure access to quality education for underprivileged students.

2.Healthcare: Financial aid covers critical treatments and surgeries for those unable to afford medical expenses.

3.Livelihood Enhancement: Vocational training and resources empower individuals to achieve self-reliance.

Impact of the Neravu Mangalore, a thriving port city known for its cultural diversity and economic activity, has witnessed a profound impact from the “Neravu”.

Educational Opportunities: Many students from low-income families have pursued higher education, thanks to scholarships.

Healthcare Access: Critical medical interventions have been made possible for individuals lacking access to quality healthcare.

Empowerment: Vocational training programmes have enabled women to contribute to their households.

The MRG Group has expanded the reach of the “Neravu”, demonstrating how corporate philanthropy can transcend geographical boundaries.

Empowering Communities Through Philanthropy

The “Neravu” initiative’s impact goes beyond immediate financial relief, fostering self-reliance and community upliftment. Beneficiaries have shared inspiring stories of transformation.

For instance, Raj Lakshmi, a graduate from a nearby village and the eldest among her siblings, completed her studies with the Neravu’s support. Now employed as a computer instructor, she supports her family of five. “I could complete my course because of “Neravu”, and today, I am able to earn a living and help my family,” she shares.

Making a Difference

The Neravu exemplifies how corporate initiatives can address pressing issues while fostering inclusive growth. Neravu’s structured approach ensures that aid reaches the right people. In a world grappling with economic disparities, programs like “Neravu” serve as a beacon of hope. By addressing the root causes of poverty and empowering individuals, the initiative has brought tangible change to countless families.

Dr K Prakash Shetty, Founder & Chairman MRG Group, the visionary behind this movement, emphasises that philanthropy is not merely about monetary aid but about fostering a culture of self-reliance and social participation. Under his leadership, the MRG Group has blended business success with meaningful social impact, setting a benchmark in corporate social responsibility. The “Neravu” stands as a testament to the transformative power of structured philanthropy. By addressing fundamental challenges and empowering individuals, it inspires a collective commitment to building a more equitable society.

(The writer is a senior journalist; views expressed are personal)

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