Carrier Midea India has signed national film icon Rashmika Mandanna as the brand ambassador for its Midea HVAC segment, marking a major push to strengthen its presence in the Indian air conditioning market.
This strategic collaboration arrives at a time when the Indian HVAC sector is experiencing robust growth, spurred by urban expansion, rising incomes, and increasing demand for energy-efficient solutions.
Midea, known for its cutting-edge technology and smart cooling performance, aims to capture greater market share through this high-impact endorsement.
Rashmika will headline the brand’s latest 360-degree campaign, “Yeh Air Conditioner Nahin, AI Conditioner Hai,” which will span TV, digital, print, and retail. Carrier Midea
India’s leadership believes her wide appeal and relatable persona align well with the brand’s innovation-led ethos.
“We’re confident that Rashmika Mandanna’s association will help deepen our consumer connect and accelerate brand preference across India,” said Sanjay Mahajan, CMD, Carrier Midea India.
Rashmika Mandanna expressed enthusiasm for the partnership, calling Midea air conditioners “a smart choice for the modern Indian home.”
The campaign will also include retail activations, influencer collaborations, and interactive content aimed at reinforcing Midea’s positioning as a smart, high-performance HVAC brand.
