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Inbrief

Monday, 31 March 2025 | Agencies

10th International Agarbatti and Perfume Expo 2025 to be held at Yashoobhoomi, Dwarka in delhi

New Delhi: Incense Media, the trailblazer in the world of incense and fragrances and India’s leading B2B media hub for the industry, announced the mega event-the 10th International Agarbatti & Perfume Expo 2025. The event will be held on May 17-18, 2025, at Yashoobhoomi - India International Convention and Expo Centre, Dwarka, New Delhi. Announcing the mega event, Deepak Goyal, Founder and Editor-in-Chief of Incense Media, said, “With the aim of encouraging the incense and fragrance industry, we embarked on this journey in 2015.  The response we’ve received from stakeholders, sponsors, and attendees has been overwhelming.

Solutions for Secure Digital Communication

Odyssey Technologies Limited, a Chennai-based cybersecurity firm, has launched two groundbreaking software solutions-xorkeesign Mail and xorkeesign Spot-to combat rising digital fraud. These solutions aim to safeguard 200 million email users and over a billion smartphone users globally. Addressing the growing menace of identity theft, phishing, and ransomware attacks, Odyssey’s Chairman and Managing Director, B Robert Raja, emphasised that current security measures fail to tackle the root cause: asymmetry of digital identity. “Hackers know their victims, but victims remain unaware,” he noted. xorkeesign Mail enables digital signing of emails, ensuring authenticity, while xorkeesign Spot extends this verification to SMS and other messages.

India’s Direct Selling Industry Crosses Rs 22,000 Crore, Women Sellers Rise to 44 per cent

New Delhi: India’s direct selling industry has reached Rs 22,142 crore in FY 2023-24, marking 4.4 per cent YOY growth, per an IDSA-IPSOS survey. The northern region leads sales (29.8 per cent), followed by East (24.2 per cent). Wellness products dominate (64.15 per cent), with cosmetics second (23.75 per cent). Active direct sellers grew to 88 lakh, with women’s participation rising from 37 per cent to 44 per cent. Union Minister Chirag Paswan lauded the industry’s role in self-employment and pledged policy support.

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