MeraPashu360 is emerging as a game-changer orchestrating doorstep delivery in rural India within a remarkable 24-hour timeframe. Founded by three visionary batchmates from IIT Madras (2005 batch), this startup is quietly revolutionizing rural landscapes in Haryana, Uttar Pradesh, Rajasthan, and Delhi via their online platform and proprietary distribution.
MeraPashu360 has introduced an online marketplace that allows farmers to order dairy inputs especially cattle feed at the click of a button and receive doorstep delivery. The company stands at the forefront of transforming the way the dairy farmer community accesses quality checked & affordable inputs from the convenience of their home, marking a pivotal moment in the region’s economic development.
The startup recognizes the immense potential of the untapped rural market. “While there is a race to serve urban consumers faster through quick commerce, the rural consumer is not even getting essentials delivered at their doorstep. Quality checked dairy inputs are necessary for farmers to ensure health & productivity of their cattle”, says Niket Agrawal, Co-founder and COO of MeraPashu360.
With a keen understanding of the fact that a substantial percentage of rural household income in India is spent on dairy and agricultural inputs, MeraPashu360 has strategically chosen the right category to start with. By providing an online platform for dairy farmers to order cattle feed with just a click, the startup not only streamlines the delivery process but also addresses the challenges faced by farmers in accessing essential and quality-checked dairy inputs. This initiative is not just about cattle feed; it's a stepping stone towards a comprehensive rural e-commerce platform that caters to the diverse needs of farmers across various categories.
Using the MeraPashu360 mobile app is a straightforward and user-friendly process. Once you've downloaded the app from the app store, you can easily create an account by providing basic details. After logging in, farmers can navigate through the app's intuitive interface to explore the range of cattle feed products available. The app allows users to select the desired quantity and type of feed with just a few taps. Once the order is placed, users can choose their preferred payment method, which includes options like online payments or cash on delivery. The innovative aspect of MeraPashu360 lies in its doorstep delivery service, ensuring that the ordered cattle feed is efficiently dispatched and reaches the farmer's location.
Recent data highlights a significant surge in internet users in rural areas, with a substantial increase in smartphone adoption. According to a report by the Internet and Mobile Association of India (IAMAI), rural India witnessed a 45% growth in internet users in the last year, reaching a total of over 300 million users. Additionally, the National Council of Applied Economic Research (NCAER) reports a rising trend in digital payments and online transactions in rural regions, emphasizing the increasing comfort with technology among rural consumers. The ongoing government initiatives, such as BharatNet and the Pradhan Mantri Jan-Dhan Yojana, further underscore the conducive environment for digital inclusion in rural India. Against the backdrop of these statistics, building an ecommerce platform tailored to the unique needs of rural consumers presents an opportune moment for tapping into this burgeoning market and fostering economic growth in rural communities.
As the platform expands its reach, it not only strengthens the foundation of a sustainable dairy farming ecosystem but also exemplifies the potential for technology to empower communities and drive positive change. Niket Agrawal further added "We believe in making a tangible social impact while building a business with strong fundamentals. By facilitating easy access to quality-assured essential inputs for dairy farmers, we are contributing to the upliftment of rural communities, building much needed rural distribution infrastructure and the overall improvement of the dairy sector." MeraPashu360's innovative approach stands as a testament to the transformative power of technology in the agricultural landscape.
