Uttar Pradesh Chief Minister Yogi Adityanath on Tuesday asked the Bharatiya Janata Party cadres to enrol maximum number of general and active members.

“People hold the BJP in high esteem and we must reach out to every individual,” Yogi said while participating in the ‘BJP Sadasyata Abhiyan 2024’ on Tuesday.

Addressing party workers, the CM said: “Across the length and breadth of India, every person who cherishes this nation’s soil aspires to be part of the BJP. When we don’t connect with them, they feel a deep sense of disappointment. This is when they become susceptible to divisive ideologies that prey on caste, regional, and linguistic differences, threatening to unravel India’s social fabric and undermine its unity and integrity.”

“In such situations, we must reach out to every individual who is waiting for us. Our goal should be singular, as expressed in the line ‘Ram kaju kihene bin mohi kahan vishram...’ (I find no peace, until I serve Ram),” he added.

Earlier, Yogi also joined the BJP as a member by dialling the toll-free number.

“We are privileged to join the BJP, the world’s largest political party. The BJP is unique as the only cadre-based party. It operates with a sense of national supremacy, deeply connected to India’s heritage, and represents the nation’s great leaders and its very essence,” the CM said.

“The BJP has not only established a strong presence across the country but has also become inclusive, successfully engaging every segment of society in its mission,” he added.

Yogi also noted that in independent India, the BJP is the only party whose national president resigned from his position due to concerns that the then-government was threatening the nation’s sovereignty. Dr Shyama Prasad Mukherjee’s sacrifice regarding Kashmir exemplifies this dedication, he pointed out.

Giving the ‘nation first’ mantra, Yogi stated that every BJP worker can affirm that the country holds greater importance to them than the party itself.

He recalled that in 1977, when the Congress had undermined democracy, the Bharatiya Jana Sangh was dissolved, and an alliance of opposition parties formed the Janata Party. The Janata Party’s leadership focused on preserving the nation’s democracy, he noted.

“Similarly, under the guidance of Prime Minister Narendra Modi and the leadership of party president JP Nadda, the BJP demonstrated its commitment by launching the ‘Seva Hi Sangathan Hai’ campaign. This initiative aimed to safeguard 140 crore Indians during the COVID-19 pandemic, reflecting their dedication despite personal risks,” Yogi recalled.

The CM urged party workers to reach out to every individual who may be waiting for them. “If we visit the homes of beneficiaries of the Pradhan Mantri Awas Yojana, take a selfie with them, and use the same mobile to enrol them as members, it will make them feel valued,” he said.

Yogi emphasised the need to connect with those who have received Ayushman Bharat cards, the 15 crore residents benefiting from free rations over the past four years, those using Ujjwala Yojana cylinders, individuals with new electricity connections, beneficiaries of the Prime Minister Kisan Samman Nidhi, and the 6.5 lakh youths who have secured government jobs.

Referring to the government’s initiative to engage youth with employment opportunities, Yogi highlighted that the recruitment process for 60,200 police personnel has been successfully advanced, with an additional 40,000 positions set to be filled soon.

He added that the government plans to create two lakh government jobs over the next two years and one crore jobs in the private sector.

Furthermore, the government aims to assist approximately 60 lakh young people and entrepreneurs in launching new startups and becoming entrepreneurs.

He stated that whether it involves public welfare programs, employment opportunities in government or the private sector, security issues, or extending infrastructure and development programmes to every household, making the BJP more accessible will help dispel any doubts caused by those spreading misinformation.

“We need to connect with people, foster a sense of belonging, and use this membership campaign as a valuable opportunity. By participating, the BJP will reaffirm its leading role, not only globally but also within Uttar Pradesh, through the largest membership campaign.”