Modi ka Parivar becomes Desh hai Parivar campaign

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Modi ka Parivar becomes Desh hai Parivar campaign

Tuesday, 05 March 2024 | Pioneer News Service | NEW DELHI

Modi ka Parivar becomes Desh hai Parivar campaign

The remarks of ‘Chowkidar Chor Hai’ by the Congress during the last general elections prompted BJP leaders, including Prime Minister Narendra Modi, to christen their social media accounts with the prefix ‘Chowkidar’. This Lok Sabha, it’s ‘Modi Ka Parivar’.

The ruling party rallied around Modi as its leaders suffixed their names on social media profiles with “Modi Ka Parivar”, a day after RJD chief Lalu Prasad took a jibe at the PM for having no family.

Union Ministers Amit Shah, Rajnath Singh, Nitin Gadkari, and Nirmala Sitharaman, along with BJP chief JP Nadda, were joined by party members from across the country in declaring themselves as “Modi Ka Parivar (Modi’s family)” on their social media accounts, as the ruling party launched a sharp counterattack on the Opposition. Several Modi-supporting social media users also made the same change on their pages.

Sudhanshu Trivedi, a BJP national spokesperson, told reporters that Opposition parties have been launching personal attacks against Modi and making such “petty” remarks against him for the past 16-17 years.

“In that series, yesterday (Sunday), at a rally in Patna, once again such petty remarks were made against Prime Minister Modi by Lalu Prasad in the presence of INDIA alliance leaders. This is sad and painful,” Trivedi said at a Press conference at the BJP headquarters here.

“He (Yadav) has talked about Modi’s family. I want to remind (Yadav) that for Prime Minister Modi the entire country is his family,” the BJP leader added. Some Opposition parties have formed the INDIA Bloc to take on the BJP in the upcoming Lok Sabha polls.

The BJP’s show of solidarity around its top leader in the run-up to the Lok Sabha elections is reminiscent of a similar campaign the party had mounted prior to the 2019 general elections with the “Main Bhi Chowkidar” addition to their names to take on Congress leader Rahul Gandhi’s “Chowkidar Chor Hai” dig at Modi.

The campaign around the Prime Minister’s perceived image of honesty and anti-corruption spearhead turned out to be a big success as the Congress’ attempts to target him over alleged corruption in the Rafale fighter aircraft deal proved to be a non-starter.

Modi led the BJP to a bigger win in the polls while the Congress was decimated one more time in 2019.

The Prime Minister has been asserting that the entire country is his family, a point he made again at a rally in Adilabad in Telangana on Monday where he said that 140 crore people of India are his family.

Soon after the rally, BJP leaders added “Modi Ka Parivar” to their profiles. Modi also attacked “dynastic parties” in the country, saying they may have different faces, but “jhoot and loot” was their common character.

Lalu, while addressing an INDIA Bloc rally in Patna on Sunday, had slammed Modi for raising the issue of dynastic politics and asked why the Prime Minister does not have a family.

Asked about the BJP’s campaign, Congress general secretary organisation KC Venugopal said, “You could see the enthusiasm among the public in Patna. Everyday INDIA Bloc is growing, that is why the BJP people are annoyed.”

Senior Congress leader Digvijaya Singh took a dig at the BJP, saying “now they cannot talk about parivarvad (nepotism)”.

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