Asia’s largest health and fitness extravaganza, three-day International Health, Sports, and Fitness Festival (IHFF) was kicked off here in the national Capital’s Pragati Maidan.

The highlights of the mega event are two colossal bodybuilding championships - the coveted Steadfast Nutrition Pro Show -  Asia’s biggest bodybuilding championship - and the Sheru Classic Pro Qualifiers - India’s biggest bodybuilding tournament for amateur athletes, both sponsored by leading sports and wellness nutrition brand Steadfast Nutrition.

In partnership with Steadfast Nutrition, the festival is expected to attract a large audience of around 1.5 lakh spectators . Asked about the significance of these championships and why Steadfast has thrown its weight behind them, Steadfast Nutrition founder Aman Puri said, “The Steadfast Nutrition Pro Show is a milestone event for Indian bodybuilding and the only road in India to the world’s most prestigious bodybuilding championship - Mr Olympia, USA, offering a life-changing opportunity to Indian bodybuilding athletes. Past champions like Arnold Schwarzenegger and Phil Health cemented their legendary status on this very stage. Steadfast is the first brand in the country to bring a pro show on home soil. “

 “The Sheru Classic is India’s biggest bodybuilding event for amateur athletes and brings together fitness enthusiasts and amateurs, giving them global exposure. The events also promote physical health, contributing to a fitter and more active nation,” Aman Puri added.

The event promises to be a focal point for fitness expertise, networking, and knowledge exchange, making it an essential event for those engaged in the fitness and nutraceutical industry.

Four winners will be chosen at the Steadfast Nutrition Pro Show in their respective categories: Men’s Physique, Men’s Classic Physique, Women’s Bikini, and 212 Bodybuilding. The grand finale will take place on June 9.