Recognised for its enduring value and cultural significance, handcrafted jewellery continues to be a preferred choice among discerning individuals looking to make meaningful and lasting investments in precious metals and stones. As the wedding season approaches, we speak to jewellery expert Gunjan Soni about the latest trends. By Nivi Shrivastava
Bridal bling
Known for its stunning bridal pieces and intricate sets, the House of MBj is famous for designing statement necklaces, traditional mangalsutras, chandbalis, jhumkas and chandelier earrings, and beautifully crafted maang tikkas. Speaking about the latest trends for brides, Gunjan informs, “We understand the importance of making every bride's special day even more magical. We offer a curated selection of bridal jewellery that captures the essence of timeless elegance and contemporary flair. In terms of specific styles, we specialize in traditional, antique, and modern designs, ensuring that there's something for every bride's taste and preference. Whether you're looking for a classic Kundan or Gold set, a regal Polki ensemble, or a modern diamond-studded piece, our bridal collection is designed to cater to diverse style sensibilities. Each piece is meticulously crafted to complement the bride's attire and enhance her natural beauty on her wedding day.”
As for the latest trends in bridal jewellery, the market is currently witnessing a surge in demand for contemporary yet traditional designs. Brides are gravitating towards statement pieces that blend cultural aesthetics with a modern twist. Adding further, Gunjan says, “Personalized and customizable jewellery is gaining popularity, allowing brides to add a personal touch to their bridal ensembles. For brides who appreciate versatility, convertible jewellery is a trend to watch. Pieces that can be worn in multiple ways, such as detachable necklace pendants or convertible earrings, provide brides with the flexibility to create different looks throughout their wedding festivities. This year, we have launched the AZRA bridal collection, which aims to transport wearers to a world of timeless charm and magical allure. Each piece in this collection is meticulously crafted to capture the essence of elegance, sophistication, and grace. The collection showcases an array of exquisite gemstones, including radiant diamonds, lustrous pearls, and vibrant colored gemstones, each carefully selected for its exceptional brilliance and symbolic significance.”
A blend of tradition and modernity
Currently, young jewellery buyers in India reveal a strong affinity for contemporary designs that seamlessly merge tradition with modernity. Brands have noticed a particular fondness for minimalist pieces that effortlessly complement everyday wear. Versatility is paramount, as youngsters look for designs that effortlessly transition from casual to formal settings, meeting diverse lifestyle needs. Gunjan reveals, “Our customization options allow for personalization with initials or birthstones and resonate deeply with this dynamic demographic seeking self-expression. We prioritize ethical and sustainable practices in jewellery production, aligning with the heightened environmental consciousness among young consumers. Collaborations with influencers and celebrities, along with our commitment to affordability and technology integration such as virtual try-ons, enrich the shopping experience for our patrons. While embracing contemporary trends, we also honour the cultural significance of jewelry, offering pieces that celebrate India's rich heritage.”
Everyday elegance
Apart from bridal sets, contemporary jewellery with modern aesthetics is also a huge hit among young buyers, who love sporting layered necklaces for both festive and daily occasions. For festive styling, Gunjan recommends, “Consider mixing various lengths and styles of layered neckpieces with Indian wear, while delicate and dainty options work seamlessly for daily wear. Statement earrings with intricate details and vibrant gemstones are perfect for adding glamour to festive attire, while smaller; more subtle statement earrings can elevate daily outfits. Stackable rings and bracelet stacks remain en vogue, allowing for creative expression in both festive and daily ensembles. Choker necklaces, especially those with unique detailing, effortlessly enhance traditional outfits for celebrations, while simpler versions make for stylish daily accessories. Personalized jewellery, such as pieces with initials or significant dates, adds a sentimental touch suitable for both special occasions and everyday wear.”
