In a dazzling showcase, 'BAARAAT by Tasva' saw Ranbir Kapoor transform the narrative of groom fashion, celebrating individuality and heritage in a vibrant celebration of modern masculinity, writes SAKSHI PRIYA
In a breathtaking display of fashion and culture, TASVA, the men’s Indian wear brand by Aditya Birla Fashion Retail Ltd, partnered with the renowned designer Tarun Tahiliani to present ‘BAARAAT by Tasva’. Set against the regal backdrop of Travancore Palace, this event was not just a fashion show; it was a vibrant celebration of what it means to be a modern groom in today’s wedding landscape.
The evening truly began with Ranbir Kapoor’s grand entrance, and what an entrance it was! Arriving in a charming vintage wedding car, he set the tone for the night with an effortless charm that had everyone captivated. Clad in a stunning sherwani that exudes luxury, his outfit was a masterclass in combining tradition with modernity. Every intricate detail of his ensemble reflected the spirit of the Tasva man – confident, stylish and deeply connected to his roots. It was impossible not to feel the excitement in the air as he stepped onto the runway, a moment that resonated with everyone present.
Social media erupted with praise, as fans shared videos of Ranbir’s magnetic presence. One enthusiastic observer captured the sentiment perfectly: “It’s like Ranbir is still in the Channa Mereya era, dancing like that in the show!” The sheer joy he radiated reminded us why we adore him; he brought an infectious energy to the event, making it memorable for all.
Ranbir’s words about the collection struck a chord, “This collection gives grooms the chance to express their individuality while honouring their roots.” This perspective is a refreshing shift in wedding fashion, emphasising that grooms should no longer fade into the background but rather stand out and express their unique styles. The Tasva collection beautifully achieves this, showcasing an array of sherwanis and bandhgalas that cater to diverse tastes, allowing each groom to shine in his own right.
What makes ‘BAARAAT by Tasva’ truly remarkable is its focus on the groom as an integral part of the wedding narrative. In a world where bridal fashion often steals the show, this event boldly flipped the script. It’s a powerful reminder that weddings are not just about the bride; they’re about two individuals coming together, each with their own story to tell.
With Ranbir Kapoor leading the charge, Tasva has crafted a message that resonates with modern grooms: it's time to embrace your identity, wear your heritage with pride, and make a statement on one of the most significant days of your life. As we witnessed this fabulous evening, it was clear that the modern groom is not just a participant but a true star of the show, ready to step into the spotlight and make his mark.
