The BJP aims to win hearts and the battle of the ballot by wooing the youth and OBCs

The BJP's keen understanding of electoral dynamics and its well-oiled, mammoth election machinery have helped it win two consecutive Lok Sabha elections. This time, it is revamping its strategy to strike a hat-trick: Party leaders JP Nadda and Amit Shah have unveiled a meticulous plan that places emphasis on two crucial demographics – first-time voters and Other Backward Classes (OBCs). This strategic move underscores the BJP's desire to reach out to new voters to widen its support base. First-time voters constitute a dynamic and influential segment of the electorate. As a generation born into the digital age, they are well-connected, socially aware and often hold the power to shape the political narrative. The BJP leaders recognise the need to resonate with this segment, tailoring their messaging to align with the youth's aspirations and concerns. Nadda and Shah have articulated a multi-faceted approach, including leveraging social media platforms, engaging in interactive campaigns and promoting youth-friendly policies. By adopting a tech-savvy and inclusive approach, the BJP aims to not only secure the support of this crucial segment but also to involve it actively in the political process. Another set of voters on the BJP's mind is the Other Backward Classes (OBCs) which forms a significant portion of India's diverse social fabric. Recognising their importance, the BJP leadership has outlined a targeted strategy to connect with OBC voters. It involves a combination of social and economic policies aimed at addressing OBC-specific needs and concerns.

This commitment is reflected in the party's efforts to provide better educational and employment opportunities to the OBC youth and to address longstanding issues of social justice and equality. Party leaders, including Nadda and Shah, have embarked on grassroots campaigns, townhall meetings and outreach programmes to directly interact with people. This hands-on approach is designed to foster a deeper understanding of the needs and aspirations of these communities. Additionally, the party has been actively promoting young leaders from OBC backgrounds, further emphasising its commitment to diversity and representation. By showcasing leaders who resonate with the lived experiences of OBCs, the BJP aims to build trust and forge lasting connections at the grassroots. However, it would be interesting how the party counters the INDIA bloc’s pitch for caste census which it has been ill at ease with. The BJP would also be leveraging the inauguration of the Ram temple, the abrogation of Article 370 and Modi's charisma. The emphasis on technology, inclusivity and ground-level engagement reflects a nuanced understanding of the diverse needs and aspirations of these crucial voter segments. As the battle unfolds, the BJP's bid to woo first-time voters and OBCs might just prove successful in the upcoming general elections.