The world is opening up to the vast digital space which has thrown in a plethora of opportunities for many. Pankaj Khangwal, who has been around the digital sphere, having mastered it to its core says that to establish a strong foothold in the digital marketing realm, certain rules need to be applied. He further explains: “Running a digital marketing company is not everyone's cup of tea as the desirable results come only after implementing certain rules and strategies, many of which the so-called industry experts are oblivious of.”
Digital India has been endorsed by Prime Minister Narendra Modi and industries are gradually transitioning into this powerful sphere.
Khangwal has been observing the digital marketing space from close quarters since long and also owns DigitalSerp, his ever-growing digital marketing company. One of the foremost important things that one needs to keep in mind are their client's requirements and preferences and then customize their strategy accordingly which can result in maximum reach and give desired results as expected.
He says that industry aspirants need to be constantly learning and updating their knowledge. “Keep experimenting and learn about recent trends which can help you go a long way in the digital marketing industry,” he says.
Focussing on the nitty-gritty of the digital marketing space is important than anything else as to show results, certain methods need to be implemented.
