People don’t want to follow or listen to superheroes today, they want people just like them to give them aspirational goals or the right advice for a smart choice. It’s this trend that’s led to a massive boom of influencer culture in India and while the popular categories of influencers remain, a new breed of influencers are taking over the social media by a storm.

Welcome to the world of finance. As Bill Gates once said, ‘If you are born poor it’s not your mistake, but if you die poor it’s your mistake’. The world of finance influencers are ruling these these days.

Sayali Rai and Niyati Thaker with their brand – FinCocktail have built a loyal community. While Rai, holds a BsC in Finance from NYU Stern School of Business and an MBA in Finance from Babson College and a corporate experience at Citi, Thaker holds a BBA from Kingston University from London and has completed all three levels of CFA, along with a corporate career at ASK Wealth Advisors as a private wealth manager. The duo always had the inkling towards contributing to a financially literate youth of India and with that thought in mind, the duo collaborated towards building FinCocktail.

Sayali says: “At the very crux of our brand is a mission. It is a thorough purpose that drives us every day. When we realised that words like financial independence, financial literacy were traded around by people without much understanding, we knew what we had to get to the table.”

Niyati adds: “FinCocktail provides free content on various social media platforms. Our work is out there for everyone who wants to sharpen their understanding of all things personal finance.”