SBI Card launched a first-of-its-kind fitness & wellness-focused credit card – ‘SBI Card PULSE’, on Tuesday. Targeted at customers across the country, the card has been thoughtfully designed with unique features and benefits to complement cardholders’ proactive approach towards health and wellness. What’s more, SBI Card PULSE is the only credit card across industry that provides the customers Noise ColorFit Pulse Smartwatch of worth Rs. 4,999 as a welcome gift on payment of the joining fee.

The launch of ‘SBI Card PULSE’ credit card, is in sync with Indian consumers’ growing need for staying fit and healthy. With evolving lifestyle, tech advancement, global exposure and increased disposable incomes, awareness to achieve good health and well-being is riding very high in consumers’ psyche. This reflects in their daily lives as well, be it food, fashion, recreational activities, or other lifestyle aspects. Interestingly, this growing motivation to stay fit cuts across, age, geographies, and income segments. Amidst this, SBI Card PULSE aims to provide customers a unique value proposition that not only caters to their health and wellness related spending needs, but also provides customized benefits to support their fitness aspirations.

Commenting on the launch, Rama Mohan Rao Amara, Managing Director and CEO at SBI Card, said, “There has been an increased consciousness around the need to maintain a healthy lifestyle and COVID-19 has, undoubtedly, given a fillip to that notion. At SBI Card, we have observed that health and wellness has emerged as one of the key spend categories for customers.