Tribes India unveiled a new range of tribal produce, Forest Fresh Naturals & Organics, with an aim to support the livelihood of the community

Forest Fresh Naturals and Organics, a new range of tribal produce, was unveiled by Tribes India on Monday.

On a weekly basis, 100 new products will be launched and included in the Tribes India catalogue. The first set of 100 products have been launched online. These and the subsequently included products will be available in 125 outlets, mobile vans and on online platforms such as the Tribes India e-marketplace (tribesindia.com) and e-tailers.

Pravir Krishna, Managing Director, TRIFED, said, “We are proud to unveil Forest Fresh Organics, our new range of tribal produce and products. We will be including 100 new tribal produce, predominantly natural produce and immunity boosters, sourced from tribal communities from across India. The inclusion of  organic, essential natural immunity-boosting products through different channels will help ensure that people adopt a sustainable and wholesome way of living. This will go a long way in promoting and empowering tribals (both artisans and forest dwellers) across the country. The sale proceeds of these goods, irrespective of the channel, will directly go to the tribals.”

These new products, sourced from different parts of the country will enhance Tribes India’s vast and rich repertoire. The products launched so far include golden-green and red apples from Kinnaur, Himachal Pradesh; baskets and boxes made from Munj grass from Uttarakhand; seeded tamarind, cloves, eucalyptus oil, coffee powder from the Nilgiri tribe in Tamil Nadu; masks made by the Meena tribes of Rajasthan; varieties of organic, immunity-booster churan and kadha from the Gond, Bhil tribes of Madhya Pradesh; Mahua bamboo candles made by the Bhilala tribes from Shivganga and Jhabua of Madhya Pradesh; organic, immunity-boosting powders such as Giloy powder, jamun powder and a range of pulses and khichdi mixes from Maharashtra and Gujarat. From the Northeast, products being included are different kinds of pickles like jackfruit and olive, juices like bel, and joha and red rice.

All the produce have been sourced from tribals pan-India from states such as Chhattisgarh, Jharkhand, Uttarakhand and the Northeast to name a few.

In addition to these, certain products that have been processed, packaged under the Van Dhan tribal startups, a component of the MSP scheme, which has emerged as a source of employment generation for tribal gatherers and forest dwellers and the homebound tribal artisans, have also been included.

Adapting Go Vocal for Local, a mantra in these troubled times, TRIFED has been striving to ameliorate the condition of the distressed and affected tribal people by putting in place several path-breaking initiatives, in addition to its existing flagship programmes and implementations, which have emerged as a panacea and relief.

Keeping in line with the clarion call of the Atmanirbhar Abhiyan, TRIFED has also launched an exclusive e-marketplace for tribal producers — forest dwellers and artisans, to facilitate the purchase of MFPs, handicrafts and handlooms online. TRIFED is currently in the process of taking on-board approximately five lakh tribal producers across the country and sourcing their natural produce and handcrafted goods.