The COVID-19 pandemic has transformed our lives. Everyone is adjusting to a new normal, Indian Government is stressing the need to follow several precautionary measures such as wearing face masks, disinfecting our surroundings and washing our hands like never before.

Home grown FMCG brand, Mysore Deep Perfumery House having a global footprint in over 31 countries, under their flagship brand Zed Black agarbatti has joined this tremendous movement for the greater good. The Agarbatti major has introduced its new Premium Hand Wash range under its brand Orva, thus expanding its personal and home hygiene portfolio amidst the pandemic. 

Ankit Agrawal, Partner & Director, MDPH said, “With our newly launched liquid hand wash, Orva aims at bringing the much-needed behavioural shift and awareness about hand hygiene among Indian consumers by reinforcing the handwashing habit as the most basic hygiene ritual.Given the current pandemic situation, hand washes and sanitizers have become an integral part of everyone’s life and consumers have become increasingly conscious about the products they use. This stemmed the need to diversify with Orva Personal and Home Hygiene range of products. We wanted to give the experience of international fragrances to our customers, in the handwash segment which no one is offering in the market. We have launched Fresh Pineapple, Neem & Lemon & French Aqua, and we will soon be launching Blueberry, Saffron Sandalwood & Sweet Strawberry."

There has been an increased demand for organic and herbal products during this pandemic.