PVR Cinemas, the largest cinema exhibition company in India, today announced the launch of its four-screen multiplex at Pacific Mall, Dehradun. With this launch, PVR marks its debut in Uttarakhand. The PVR multiplex is the largest multiplex of the city, spread across in an area of 30,000 sq ft with a seating capacity of 731 seats. With this launch, PVR reaches the screen count of 408 screens in 95 cinemas in 39 cities across India.
The launch of PVR’s first multiplex in Dehradun was also witnessed by Himansh Kohli and Devanshu Sharma, star cast of the movie ‘Yaariyan’. The stars along with Mr. Gautam Dutta, COO, PVR ltd. did a ribbon cutting ceremony and opened the cinema for people of Dehradun.
Speaking on the occasion, Mr. Gautam Dutta, COO, PVR ltd, said, “We feel extremely happy to mark the debut of PVR multiplex in one of the most attractive tourist destinations of India, Dehradun. Keeping into consideration, the growing trend of watching movies as a favorable entertainment activity, we aim to bring the finest multiplex in the city to offer quality cinema experience to the cinema goers. With this, we intend to offer an unmatched movie experience to the audience in Uttarakhand.”
With the opening of a PVR multiplex in the Doon Valley which is known to host some of India's best schools and training institutions, the state will now bestow a superior entertainment center in the valley. The PVR multiplex has been designed in a novel manner to add the pleasure of an unmatched movie watching experience. The design concept is that of a crushed paper look which is innovative and will appeal to audiences. Vitrified tiles and granite are used for the flooring material which looks attractive and adds glamour to the multiplex. The Audis carry a vibrant color scheme of Red.
Apart from the immersive design of the multiplex, PVR multiplex boasts of wide array of F&B, 2K Digital projection, 7.1 surround sound, 3D enabled screens and JBl speakers, comfortable recliner and prime seats, all packaged to deliver an exceptional movie experience to the audience of Dehradun.
About PVR limited
PVR is the largest and the most premium film entertainment company in India. It is listed as India’s Most Trusted and Most Attractive brand – The Brand Trust Report, 2013 in the Category of Entertainment and Display. PVR is currently amongst the top 10 cinema companies in the world with respect to the terms of admissions per screen, entering the World Economic Forum's list of Fastest-Growing 'Global Growth Companies'. The brand currently operates a cinema circuit comprising 408 screens in 95 cinemas spread across 39 cities in India.
The company acquired the Cinemax properties in 2012 and currently serves 65 million patrons at PAN India level. From PVR’s Gold Class and Mainstream Cinemas to Director’s Cut, PVR has made exceptional technology like the IMAX® and the ECX (Enhanced Cinema Experience) accessible to its audience. PVR as a brand is known for cultivating and spreading international movie culture countrywide and supports independent filmmakers under the banner of ‘Directors Rare’.
PVR ltd, the integrated ‘film and retail brand’ has PVR Cinemas as its major subsidiary. Its other two subsidiaries are PVR leisure and PVR Pictures. PVR leisure focuses on rolling out F&B and retail entertainment concepts. It’s one of a kind venture, ‘PVR BluO’ is the largest bowling chain in India comprising of 135 cosmic bowling lanes which spreads across 6 centers. PVR leisure’s first casual dining concept ‘Mistral’ is another venture that offers patrons a high quality experience. Adding to the portfolio, PVR Pictures has been a prolific distributor of non-studio/ independent international films in India for many years.
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