Drifting from the conventional trend of social organisations working in common area like health, education, women and similar areas, close in remote north Delhi of the national Capital, an initiative for reviving the thousand years old art -Handloom - is weaving the livelihoods of economic weaker sections and meeting the demands of hand-woven apparels for the passionate elites as well as diplomats.
This production unit being run as a CSR initiative of the Tata Power is equipped with four handloom machines, two charkhas, and a Tana-Bana machine, showcasing the company’s commitment to promoting traditional crafts and empowering local communities.
Additionally, two Jacquard machines have been installed marking a step towards innovation and design development. Established in July 2022 in collaboration with NGO Society for Advancement of Village Economy (SAVE) at DESU Colony, Shalimar Bagh, the Handloom Unit has been transforming the lives of several community women of lower-income groups by providing them a platform to earn and develop artistic skills.
“Women are the backbone of our society, and empowering them is crucial for holistic community development. The Handloom Unit epitomises our dedication to empowering women and fostering sustainable living. The initiative provides women with economic independence while preserving India’s rich heritage of handloom craftsmanship,” said Gajanan S. Kale, CEO, Tata Power Delhi Distribution Limited.
The operations of this industry are primarily household based; wherein various members of the family put in joint efforts for production. Each hired woman at the handloom unit feels a sense of security and independence and financially independent.
“The best part is that there is no fixed timing and we can come to learn and earn at this facility and same time look after our family.
Some days I work here for four hours or some days also give eight hours. We feel proud when we are informed that our products has been liked and purchased by handloom lovers,” said Richa, who was first trained in the unit and now an employee through which she has become self reliant and like several other colleagues giving good education to their children.
The facility produces a wide range of Handloom goods, such as sarees, suits, variety of fabric (plain, check, and stripe), along with stoles, scarves, bed linens, and foot mats. In addition to meeting regional needs, this varied portfolio has the potential to increase market penetration and boost regional craftsmanship.