In a strategic move towards embracing the new era, Škoda Auto India has placed a strong emphasis on user engagement, customer involvement, and digitalization. Through the launch of comprehensive 360-degree digital activities, the company has achieved significant sales milestones and strengthened its relationship with customers and fans. Petr Janeba, Brand Director, Škoda Auto India, said that “We have enhanced our Škodaverse India NFT umbrella with the roll out of the Škoda Gearheads community. With these we are constantly adapting and evolving to reach out to even more customers to meet their needs.” Škoda Auto India launched various initiatives to engage users, customers, and fans, including "Name Your Škoda," where participants suggested names for the upcoming compact SUV. Additionally, the company unveiled exclusive 24-hour digital offers on March 24, 2024, to celebrate its landmark moment in the country, resulting in 709 car bookings.
