Americans are obsessed with Steve Jobs because the Apple co-founder’s story fits perfectly with the romantic individualist story that American culture can’t seem to get enough, according to a US researcher. Thomas Streeter, professor of sociology at the University of Vermont, investigated America’s obsession with stories about celebrity CEOs like Jobs, suggesting it says more about American culture than the man.Jobs’ story fits perfectly with the romantic individualist story that American culture can’t seem to get enough, Strreter said.