A noodle snack with a picture of a bikini-clad woman and the words “squeeze me” on the packaging has triggered outrage in Muslim-majority Indonesia, with consumer groups calling Friday for it to be pulled from shops.
The snack takes its name “Bikini” from an acronym in local slang meaning “trendy rice noodles”.
But the food, which can only be ordered online, sparked anger among conservative sections of society in Indonesia, which has the world’s biggest Muslim population.
Tulus Abadi, executive chairman of the Indonesian Consumers Foundation, said that the name and packaging were “verging on pornography, and therefore it has to be pulled from the market”.