Incoming British Prime Minister Boris Johnson will bring in Dominic Cummings, the controversial head of the 2016 Brexit campaign, as a senior adviser, a source close to Johnson said Wednesday Johnson fronted the official “Vote Leave” campaign which won the referendum on Britain’s EU membership, but Cummings is credited with playing a decisive role behind the scenes.
He was played by Benedict Cumberbatch in a TV drama earlier this year about the historic vote to leave the bloc called “Brexit: The Uncivil War”.
Little known by the wider public, Cummings insisted on a data-driven social media campaign rather than traditional electioneering.