Saksham national essay and painting competition aims at setting the stage for providing fresh impetus to the efforts made for fuel conservation
Saksham national essay and painting competition 2018, a vigorous and high intensity one-month long people-centric mega campaign of Petroleum Conservation Research Association (PCRA), Ministry of Petroleum and Natural Gas was launched on January 16 in an inaugural function.
The focus of Saksham is to reach out to various segments viz, school children, youths, housewives, heavy vehicle drivers, car owners, mechanics, fleet operators, industries, farmers, pump-attendants, lPG delivery boys, residential societies, anganwadis and Gram Panchayats, for their involvement and adoption. An exhaustive campaign through social media has also started utilising all the available option like various customised campaigns including interactive contests through Facebook, Twitter, MyGov platform, campaign through radio, TV, digital cinema, and print across the country.
One of the biggest achievements of programmes under Saksham has been organising Cyclothons in 76 cities and further plans to conduct the Cyclothons in another 600 cities across the country and thus making it as a movement towards fuel conservation and healthy life for the people. PCRA plans to observe Cycle Day on January 21 throughout the country and organising Cyclothon event at Indore, Bhubaneswar and Mumbai to spread the message of fuel conservation, reduction of vehicular emission by reducing congestion and improving traffic flow
The quality of the programmes under Saksham is going to leave a positive and lasting impressions in the minds of masses and set the stage for providing fresh impetus to the efforts made for fuel conservation in the country.
Under the able guidance of Ministry of Petroleum and Natural Gas, various interactive programmes and activities are being run by public sector upstream/downstream Oil and Gas companies during the month long Saksham-2018 like organising Cyclothons in various cities, workshops for drivers of commercial vehicles, seminars for housewives/cooks on adopting simple fuel saving measure, nationwide campaign through radio, TV and digital cinemas.